Who except historians of our commercial popular culture remembers "Abie the Agent"? The cigar-smoking, saucer-eyed, roly-poly comic strip figure with small bulb-nose and little mustache, spouting an English accented-by Yiddish spelling, expressions and inflections was created by Harry Hershfield (1885-1974) whose career as cartoonist, radio comedian, writer and raconteur spanned many media. Hershfield drew the strip as a daily black-and-white and a Sunday color feature from its inception in 1914 to its demise, with various interruptions, in 1940. Artistically, it was undistinguished compared to the elegant draftsmanship of "Bringing Up Father," for instance. Yet it deserves an important place among ethnic features in the Comics' Hall of Fame as the first syndicated Jewish comic character strip. The strip appealed primarily to urban adults, Gentile and Jewish, who empathized with Abe Kabibble's joys and sorrows as salesman, agent, and store-owner, and who shared his ardor and anxiety for getting and avoiding hurt to reputation and status in a dog-eat-dog commercial world.
Today, we also discern that besides building circulation for metropolitan newspapers by entertaining many first and second generation immigrant readers, Abie served as a counter-image to the then prevalent, ridiculous and demeaning Jewish stereotypes in American popular culture: in humor and satire weeklies, newspapers, on the vaudeville stage and in the movies. In spite of his Yiddish-inflected speech, he apparently did not ruffle the sensitivities of the Americanized German Jewish leaders and communal spokesmen who, in 1913, a year before Abie's debut, organized the Anti-Defamation League of the Fraternal Order of B'nai B'rith (at first known as Publicity or Anti-Caricatural Committees) to monitor and reduce the flourishing mass-culture anti-Semitism they saw spreading after 1900, as cultural and religious hostility to Jews was heightened by economic rivalry and political tensions.
Hershfield, then working for the Hearst papers, had already slipped some Yiddish expressions into the zany language of one of his cartoon characters, a cannibal chief in his "Desperate Desmond" strip. With Abie, Hershfield was to share the Anti-Defamation League's concern with derogatory stereotypes. In 1916, he told members of a Chicago women's club that he had decided to make Abe Kabibble "a clean-cut, well-dressed specimen of Jewish humor" because previous depictions of Jews "on the stage and in burlesque" had presented a "type of Jewish humor not all complimentary to the Jewish people and not all justified." Other Jewish cartoonists apparently shared Hershfield's perception in this matter. According to Cartoons Magazine, read by professional illustrators, Bert Levy, creator of the "Samuel and Sylenz" series, had that same year "voluntarily surrendered an annual salary of $12,000 and paid $2200 to be released from his contract, rather than continue a series which he found offensive to his fellow Jews."
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Abie loved his family and his country, and though sharp in business was capable of generosity. He could be gay, depressed, or angry, and when drafted he underwent the typical tribulations of army boot camp. On Saturday nights, he played a wicked game of pinochle or moonlighted as an extra salesman in a clothing store. He alternately admired and was just as often baffled by his fiancee, Reba, and her father. Fig. 15, 300K Fig. 16, 312K
Fig. 17, 172K
Runt-sized Gimpl was a bearded, top-hafted, beady-eyed, frock-coated busybody in striped pants. His frantic desire to make a living from uniting the most unpromising single men with unattached females took him to any place where Jews could be mated, however unlikely; from the streets of New York's lower East Side to the Catskills, from parks and beaches to suffragette marches. Though editor Miller supplied the ideas and the text for the strip, Zagat's drawings have a feel for Jewish settings and characters missing from the work of Hershfield and other creators of Jewish comic strip characters in the Anglo-American press. "Abie the Agent," his chroniclers agree, appealed to middle class Jewish and Gentile readers who appreciated and shared his antics as breadwinner, citizen and husband. Hershfield's Jewish characters were the acculturated Jews of the melting pot, living up to the then widely-accepted German-Jewish ideal of acting like "Americans" in public, and confining expressions of Jewishness to the home. This stance precluded Jews' active, visible involvement in largely Jewish issues that would call attention to their ethnic or religious identity in a society (at least potentially) prone to anti-Semitic reactions. Of course there are other reasons why Abie's environment reflected only a faint Jewish coloration: even a simple Yiddish or German-Jewish expression or pun, a reference to Matzo (unleavened bread) or other ritual matters taken for granted by a Jewish reader, would have required the kind of explanations a strip meant for general newspaper circulation simply could not take the time to make. Fig. 18, 142K
Surveys of comic strip figures in the Yiddish press yield partly realistic, partly fantasized versions of the humor, hopes, fears and aspirations of East European Jewish immigrants in metropolitan ethnic districts. This once familiar milieu is already receding into a sometimes sentimentalized, oversimplified historical distance. Such studies hardly change the accepted contours of ethnic social history, but the comic strip characters' encounters with other national, racial or religious groups, with Irish and Black Americans, with women and various fellow Jews, may produce unexpected, instructive and certainly entertaining results and conclusions.
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